Built from Real Business Challenges
novaraomica started because we kept seeing the
same problem everywhere. Small and medium
businesses couldn't access the kind of market
intelligence that larger corporations take
for granted. The data existed, but it was
either too expensive or too complex for most
business owners to use effectively.
Our founders spent two years working directly
with over 200 Australian businesses,
understanding exactly what kind of market
insights would actually help them make better
decisions. Not theoretical analysis, but
practical intelligence they could act on
immediately.
Today, we continue that same approach. Every
analysis framework we develop gets tested
with real businesses first. We don't launch
anything until we know it solves actual
problems that business owners face when
trying to understand their market position.
